IronCAD Helps Australian Cooling Tower Manufacturer Expand
Market into Persian Gulf

ATLANTA, GA. July 25, 2007 – IronCAD today announced Lakeside Cooling Towers, an Australian Cooling Tower manufacturer, has successfully implemented IronCAD to expand its market from New Zealand to Sudan. This comes after the company switched to IronCAD 3D from its previous 2D design program. IronCAD helped streamline Lakeside Cooling Tower’s design cycle and allowed model geometry to be leveraged by multiple departments like production, assembly, sales and marketing.

Using IronCAD’s catalog system, employees at Lakeside Cooling Towers can build entire refrigeration units without sketching a single part. This means even non-CAD-oriented personnel, like salesmen, can use IronCAD to build modular refrigeration units on-site with customers. After an on-site model is created, trained designers can refine geometry into detailed production models. Rendered versions of these models are given to clients for final inspection. Once a tower design is complete, other departments, like marketing, can re-use renderings and sketches in advertisements and collateral material.

“You can’t put a 2D CAD drawing in a brochure and expect clients to understand it,” says Michael Able of Lakeside Cooling Towers, “We needed artists to make conceptual drawings and photographers to take detailed site pictures. And sales people couldn’t take CAD into the field to aid in sales like we do today,” he continued.

Lakeside Cooling Towers’ usage of IronCAD also extends to product assembly. Whether in the factory or on-site, IronCAD can generate detailed assembly instructions using different 2D drawing views or compile animations using 3D geometry from a model. This allows the use of untrained workers during the assembly process, reducing the setup cost for Lakeside Cooling Towers’ clients.

To read more about the Lakeside Cooling Towers case study, visit: http://www.ironcad.com/product/inaction/mechanical/lakeside/lakeside.html

About IronCAD

Based in Atlanta, GA, IronCAD is a leading provider of 3D Design Productivity Solutions that deliver the highest levels of customer satisfaction and productivity. Solutions that can be used either standalone or as complimentary collaboration solutions of a broader PLM initiative. Its flagship product IronCAD has won many industry awards for its innovative technology and leads the industry in its ease of use and design productivity. IronCAD products are being used successfully by thousands of customers worldwide. For more information on IronCAD, call 1-800-339-7304 or visit www.ironcad.com.