One of Europe’s Largest Store Fixture Manufacturers Van Keulen Interieurbouw Standardizes on IRONCAD

IronCAD has resulted in a 20% gain in productivity over previous 3D system

ATLANTA, GA. February 27th, 2004 - IronCAD, LLC, the Innovative Design Collaboration Solutions Company, is excited to announce that Van Keulen Interieurbouw, one of Europe’s leading designers and manufacturer of retail store fixtures, automated checkouts, and customer guidance systems has standardized their design department on IronCAD. Van Keulen will use IronCAD to design components within their entire product line.

Van Keulen’s product line contains over 30,000 products. These products are shipped throughout Europe to all leading retail establishments. In order to make their products better and more competitive, Van Keulen looked to upgrading their existing 3D design software. After an evaluation period of more than a year and extensive testing of all major 3D design systems, Van Keulen chose IronCAD because of the substantial productivity gains seen when using the software. IronCAD’s Freedom Architecture™ allows designers at Van Keulen to quickly and easily design products in a constraint free environment. This way of designing has allowed Van Keulen to see more than a 20% productivity gain when compared to their existing design software.

“Van Keulen’s decision to expand their IronCAD installation to 25 licenses further proves that IronCAD’s Freedom Architecture is the best approach to design available in the market today,” says Steve McGuinness, Director of International Sales. “Van Keulen’s design team creates industry leading, high quality products at competitive prices. With IronCAD, they will be able to continue this tradition well into the future.”

“We have 4 years of experience with IronCAD by both our daughter company SBM Systems and our design (R&D) department, here at Nijverdal.” says Rene Hollegien, Van Keulen Interieurbouw IT supervisor. “After a concentrated investigation, we have made the decision to use IronCAD in all departments. IronCAD allows us to quickly visualize our ideas and produce designs much faster. The data in the 3D IronCAD model allows us to make direct connections with our existing CAD-CAM production software. The very fast learning curve and the always present enthusiasm of the IronCAD users at the Van Keulen Company were also an important reason for our choice of IronCAD.”

IronCAD’s Dutch reseller Anvil SSE has supported Van Keulen throughout the entire decision process and will offer training, implementation, and ongoing support. Anvil SSE has been reselling IronCAD since 1999 and is one of Europe’s leading IronCAD channel partners.

About Van Keulen Interieurbouw
Van Keulen Interieurbouw BV (Nijverdal 1944) en SBM System BV (Groningen 1957) Since 1996 Van Keulen Interieurbouw BV and SBM System BV have joined forces to address the European market. With multiple production facilities at various locations our shop interior design group is active in several European market sectors.

FOOD
In Holland Van Keulen Interieurbouw BV / SBM Systems BV is already the leading shop interior design company. They also contribute to the success of European food retailers in Germany, Great Britain, Belgium, Switzerland and Poland.

NON FOOD
In the non-food sector Van Keulen Interieurbouw BV / SBM Systems BV has a lot of experience in the Chemist's shops and clothing sectors.

PROJECT INSTALLATION
Thanks to our multiple production facilities and the professional skills of our employees we are able to put into practice the requirements of designers and architects.

Van Keulen Interieurbouw BV and SBM System BV will design a system for your interior!

About Anvil sse
Based in Holland, Anvil SSE is the distributor of IronCAD software in the Benelux. Anvil SSE provides software tools for the design and manufacturing industry. Anvil SSE is a premier distributor of IronCAD LLC software since 1999, offering sales, support and education with their main office in Harderwijk.

About IronCAD, LLC
Based in Atlanta, GA, IronCAD, LLC is a leading provider of 3D Design Productivity Solutions that deliver the highest levels of customer satisfaction and productivity. Its flagship product IronCAD and the other members of InnovationSuite, provide a fully integrated design and information management environment that encourages creativity, productivity and teamwork with award winning 3D design and collaboration solutions managed through a Web-based Engineering Data Management (EDM) system. Components of InnovationSuite (IronCAD, Inovate and TeamVault), are used by customers throughout the world, including, Ankarsrum Motors, Cisco Systems, Electrolux, Ericsson, John Deere, Eastman Kodak, Eaton Corporation, Fleetwood Enterprises, Greenheck, Hewlett-Packard, Honeywell, Intel, Lucent, NEFAB, Raytheon, Robert Bosch, Skyline Exhibits, Van Keulen, Visteon, Volvo, and Xerox. For additional information, please contact IronCAD, LLC at 1-800-339-7304 or www.ironcad.com.