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IronCAD the Productivity Solution:
Abstracta are based in Park Royal, London; manufacturing a modular
structure system based on a unique design that has enjoyed
unrivalled popularity since the 1960’s. A unique and patented
interlocking system based on simple plug fit connector together with
specially produced 13mm tube enables Abstracta to offer display &
merchandising solutions and modular furniture. Retail Interiors,
exhibition stands and showrooms are the main market, bespoke point
of sale being on the increase, and a new office & home range out
soon
As a small company originally started in 1962, Abstracta have grown
significantly over the years and are now proud to be a major
European supplier in this competitive field. Managing Director,
Walker Brierley put their success and growth down to their
customercentric approach and their drive to find new and innovative
ways of working.
Fundamental to the Abstracta product range is their patented
multi-point jack, onto which standard parts are simply snapped
together. Initially Abstracta were looking for a tool with which
they could effectively document and control the design of their
system, however, it soon became apparent that the right solution
could do considerably more than just design.
Previously sales enquiries came in over phone and sales staff then
sketched out drawings of the proposed shelving, calculated and
quoted a price and then faxed to customer. This system was slow, as
they manually calculated all the required parts and was ultimately
prone to error because of the amount of manual work. More worrying
was the impression that going out to prospective customers, with
poor quality drawings and unclear pricing
Abstracta evaluated a number of CAD solutions and selected IronCAD
for its ease of use, user friendly look and feel and most
importantly its Smart Assembly functionality and Triball based
tools. Impressed by the local support provided by their reseller
Response Associates, and the direct access to the US based IronCAD
development team, Abstracta selected IronCAD, thought their local
reseller.
Using IronCADs’ unique Smart Assembly system and the powerful drag
and drop functionality, Abstracta were able to completely
revolutionize the way in which they interacted with their customers
and prospects.
Having employed services of Response Associates to create a
comprehensive product catalog containing a range of smart assembly
parts, they were able to effectively implement IronCAD as sales
consultancy tool.
Today the sales process within Abstracta has been totally automated.
As enquiries come in over the phone, sales staff can quickly and
easily build virtual shelves within IronCAD using the catalog of
standard parts, they can then go on to create photorealistic
renderings, detailed site installation drawings, calculate shipping
weights, produce accurate bill of materials data, costing
information and picking lists; all in a matter of minutes.
In a short period of time, significant changes have been noted, with
sales increasing by up to 20%, and noticeable reduction in errors
and the associated costs and quotation time has reduced from hours
to minutes. Add to this the improved quality of information provided
to the customer, which has undoubtedly resulted in improved consumer
confidence.
Overall, the future is definitely looking up in the modular
structure industry, and for Abstracta, with the automated process
powered by IronCAD.
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